Sovereign Strategic Communications and Advisory

Stratigiat is the Kingdom’s premier strategic communications and financial PR consultancy—conceived, built, and led entirely from within Saudi Arabia.
Our company is proudly aligned with Vision 2030
About Us
We operate at the crossroads of policy, national reputation, and advanced technology, offering ministries, sovereign wealth funds, royal commissions, family offices and leading corporations tailored solutions that are both culturally anchored and globally sophisticated.

In an era where reputation is a national asset, Stratigiat helps institutions shape the narrative, navigate complexity, and deliver on strategic mandates. We bring home the capabilities once only available through foreign advisory firms — crisis response, narrative and positioning, digital diplomacy, and geopolitical communications—now fully sovereign, secure, and Saudi.
Our company is proudly aligned with Vision 2030: we do not just communicate change — we help engineer it.
Our Mission
To empower Saudi Arabia’s public and private sector leaders with trusted, high-impact communications strategies — anchored in cultural intelligence, geopolitical foresight, and digital fluency.
TO EMPOWER
01
We help our clients not only protect and project their reputations, but also shape perceptions, manage risk, and assert strategic influence both within the Kingdom and across the global stage.
TO HELP
02
What We Do
Strategic Communications Advisory
We serve as trusted communications architects to institutions operating in sensitive, high-stakes, and mission-critical environments.
Government Advisory & Vision Alignment
Tailored advisory for ministries and public agencies to align messaging with national priorities.
Crisis & Change Management
Real-time response strategies that maintain trust in moments of uncertainty.
Executive Profiling & Coaching
Preparing leadership to speak credibly and confidently on national and global platforms.
Reputation Architecture 
Long-term strategies to build and sustain institutional prestige.
Litigation & Regulatory PR 
Communications support for sensitive legal or policy-based disputes.
Crafting narratives that unify and engage public sector workforces.
Internal Communications & Culture Building
Event & Summit Communications 
Narrative frameworks and media support for state events, Giga-project launches, and high-level forums.
Sports & Cultural Diplomacy PR 
Positioning Saudi initiatives in the global arena of sports, heritage, and soft power.
Government Advisory & Vision Alignment
Tailored advisory for ministries and public agencies to align messaging with national priorities.
Crisis & Change Management
Real-time response strategies that maintain trust in moments of uncertainty.
Executive Profiling & Coaching
Preparing leadership to speak credibly and confidently on national and global platforms.
Reputation Architecture 
Long-term strategies to build and sustain institutional prestige.
Litigation & Regulatory PR 
Communications support for sensitive legal or policy-based disputes.
Crafting narratives that unify and engage public sector workforces.
Internal Communications & Culture Building
Event & Summit Communications 
Narrative frameworks and media support for state events, Giga-project launches, and high-level forums.
Sports & Cultural Diplomacy PR 
Positioning Saudi initiatives in the global arena of sports, heritage, and soft power.
Digital Strategy & Campaigns
We deploy cutting-edge digital tools to help clients navigate a new era of online influence, narrative manipulation, and disinformation warfare.
Social Listening & Real-Time Sentiment Analysis 
Understanding what the public—and the world—is saying in real time.
Digital Crisis Monitoring 
Early detection of reputational threats across digital and social ecosystems.
Influencer Engagement Programs
Targeted activation of credible voices to amplify strategic messages.
AI-Augmented Campaigns
Bespoke campaigns optimized by proprietary data models and AI tools.
Narrative Defense & Disinformation Countermeasures
Active safeguarding of national and institutional narratives.
Social Listening & Real-Time Sentiment Analysis 
Understanding what the public—and the world—is saying in real time.
Digital Crisis Monitoring 
Early detection of reputational threats across digital and social ecosystems.
Influencer Engagement Programs
Targeted activation of credible voices to amplify strategic messages.
AI-Augmented Campaigns
Bespoke campaigns optimized by proprietary data models and AI tools.
Narrative Defense & Disinformation Countermeasures
Active safeguarding of national and institutional narratives.
Financial & Sovereign Asset Communications
We advise on financial narratives that impact sovereign reputation, investor confidence, and public trust.
IPO Communications & Capital Markets Readiness
Advisory for companies entering public markets, with national-level scrutiny.
Investor Relations for Sovereign Entities
Structuring narratives that attract and sustain long-term capital.
Strategic Situations (M&A, Restructuring)
Guidance through sensitive financial transitions with reputational implications.
ESG Communications
Ensuring that sustainability narratives resonate with stakeholders and reflect Saudi priorities.
Sovereign Asset Reputation Management
Enhancing the perception of national investments and holdings domestically and globally.
IPO Communications & Capital Markets Readiness
Advisory for companies entering public markets, with national-level scrutiny.
Investor Relations for Sovereign Entities
Structuring narratives that attract and sustain long-term capital.
Strategic Situations (M&A, Restructuring)
Guidance through sensitive financial transitions with reputational implications.
ESG Communications
Ensuring that sustainability narratives resonate with stakeholders and reflect Saudi priorities.
Sovereign Asset Reputation Management
Enhancing the perception of national investments and holdings domestically and globally.
Why Choose Stratigiat
01
Saudi by Design: Created for the Kingdom, by experts within the Kingdom. We understand the language of power, protocol, and public perception.
02
Vision 2030-Driven: We are more than communicators—we are partners in delivering the nation’s strategic transformation
03
Sovereign-Grade Capabilities: We operate with confidentiality, speed, and impact—at the level required by government and national leadership.
04
Technology as an Advantage: Our advisory is powered by AI, data analytics, and custom-built digital platforms tailored to national needs.
05
Built for Complexity: Whether navigating geopolitical tensions or managing a state-linked IPO, we thrive in high-risk, high-visibility environments.
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Global Perspective, Local Soul: Our leadership includes former advisors to governments, sovereign funds, and multinational corporations—bringing global knowledge to local challenges.

Meet Our Leadership

Strategiat is led by a handpicked coalition of:
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Former state advisors, diplomats, and communications strategists who’ve worked at the highest levels of power.
02
Experts in Arabic and international media, geopolitical campaigns, issues and crisis management, and cultural diplomacy.
03
Leaders from the AI, digital intelligence, and risk analytics sectors, building the next generation of national influence tools.
We blend Saudi cultural fluency with international strategic depth — building a new model for advisory in the Middle East.
Michael Farrant
Founder & CEO
Michael Farrant is a trusted adviser to CEO, and leadership teams of multinational corporations, drawing on over 20 years of experience in strategic communications...
Tatsiana Zaretskaya
Co-Founder
Tatsiana Zaretskaya brings a rare combination of geopolitical acumen, venture capital insight, and deep tech innovation to Stratigiat...
Peter Headden
Co-Founder
Peter brings over 15 years of experience advising senior leaders across corporates, governments, and international organisations on reputation management, global positioning, and crisis response...
Michael Farrant
Founder & CEO
Michael Farrant is a trusted adviser to CEO, and leadership teams of multinational corporations, drawing on over 20 years of experience in strategic communications...
Tatsiana Zaretskaya
Co-Founder
Tatsiana Zaretskaya brings a rare combination of geopolitical acumen, venture capital insight, and deep tech innovation to Stratigiat...
Peter Headden
Co-Founder
Peter brings over 15 years of experience advising senior leaders across corporates, governments, and international organisations on reputation management, global positioning, and crisis response...
Contact Us
Whether you're launching a national initiative, navigating regional dynamics, preparing a global debut, or safeguarding your institutional legacy — Stratigiat is your sovereign partner in shaping the future.
© 2025 Stratigiat | All Rights Reserved
Phone: +123 456 678
Contact Us
Educational Background:
  • Doctorate in Public Administration (Doctoral Candidate), Plymouth University, United Kingdom
  • Master of International Relations (MIR), Geneva School of Diplomacy, Switzerland
  • Master of International Trade (MIT), International University in Geneva, Switzerland
  • Bachelor of Science in Pharmaceutical Sciences (Industrial Pharmacy), King Saud University, Saudi Arabia
His extensive expertise covers multilateral diplomacy, international governance, stakeholder engagement, and strategic positioning across health, labor, migration, and humanitarian sectors. Mr. Alsaati's emotional intelligence, leadership, and ability to navigate complex global networks have made him a trusted representative of the Kingdom in diverse high-stakes environments.
In addition to his corporate work, Michael has advised heads of state, ministers, and royal families, giving him deep insight into geopolitical and regulatory dynamics that often intersect with business communications.
Previously, Mr. Alsaati held various leadership roles at the Mission of Saudi Arabia to the United Nations in Geneva and the Embassy of Saudi Arabia in Switzerland, where he led media and public diplomacy efforts. He was instrumental in establishing public diplomacy departments, curating international events, and advancing Saudi Arabia's visibility at major global forums such as the World Economic Forum in Davos and the G20.
Saud Alsaati is a highly accomplished strategic advisor and diplomat with over 15 years of extensive experience in international relations, public diplomacy, and global investment facilitation. Throughout his distinguished career, he has served in several high-profile positions within the Saudi government, most notably as Associate Advisor to His Excellency the Minister of Investment, where he played a key role in facilitating foreign direct investment (FDI), promoting technology transfer, and driving ESG-aligned growth in Saudi Arabia's non-oil sectors, in full alignment with Vision 2030.
Michael Farrant
Founder & CEO
Michael holds a BA in Psychology from Harvard University and is recognised in Spear’s 500 as ‘Top Flight’ for reputation management, as well as in Chambers and the Tatler Address Book.
In addition to his corporate work, Michael has advised heads of state, ministers, and royal families, giving him deep insight into geopolitical and regulatory dynamics that often intersect with business communications.
Before founding Farrant Group, Michael spent over a decade as a Director and co-owner of a leading strategic communications firm. His corporate advisory work spans some of the world’s most prominent companies – including Ford, Shell, GE, Raytheon Technologies, ABF, and Barclays – helping navigate complex stakeholder environments and high-impact communications challenges.
Michael Farrant is a trusted adviser to CEO, and leadership teams of multinational corporations, drawing on over 20 years of experience in strategic communications. He specialises in global and regional profile positioning, crisis and issues management, litigation support, and senior counsel during periods of reputational risk and transformation.
Michael Farrant
Founder & CEO
Her strategic foresight is particularly valuable in:
  • Global positioning of government entities, including thought leadership and international communications
  • Attracting foreign direct investment by aligning messaging with investor priorities and international narratives
  • Integrating technology-driven insights into national campaigns and crisis management frameworks
  • Bridging Western innovation and Saudi national goals, ensuring cultural fluency while importing global best practices
At Stratigiat, Tatsiana plays a central role in shaping government and corporate strategy across Vision 2030 priorities, working at the nexus of reputation, policy, and investment intelligence. Her experience in advising high-level stakeholders—from sovereign funds and family offices to ministries and national programs—positions her uniquely to support Saudi Arabia's transformation and elevate its international reputation.
Tatsiana Zaretskaya brings a rare combination of geopolitical acumen, venture capital insight, and deep tech innovation to Stratigiat. With a background as a serial entrepreneur, investor, and strategic advisor, Tatsiana has founded and exited multiple ventures, including award-winning sustainability and AI startups. Her recognition on the MIT Innovators Under 35 and Forbes 30 Under 30 lists speaks to her global credibility and impact.
Tatsiana Zaretskaya
Co-Founder
Peter holds a Master’s degree in International Relations from the University of St Andrews and an MA in Politics from the University of Glasgow.
Prior to founding Farrant Group, Peter held senior roles at a London-based strategic communications firm and an international consultancy, working in both London and Beijing. His experience spans a wide range of sectors including financial services, energy, professional services, and technology.
A fluent Mandarin speaker, Peter co-founded Farrant Group in 2021, where he advises corporate clients on high-stakes reputation and stakeholder management, often involving cross-border or sensitive regulatory dimensions. He is recognised as a ‘Top Recommended Adviser’ in Spear’s 500 for reputation management.
Peter brings over 15 years of experience advising senior leaders across corporates, governments, and international organisations on reputation management, global positioning, and crisis response. He specialises in helping companies navigate complex communications challenges across multiple jurisdictions, particularly during periods of change, scrutiny, or strategic transformation.
Peter Headden
Co-Founder